Audience Research Questionnaire

I will conduct a questionnaire within my target audience which is male and female, aged 18 – 40. This will help me better my understanding of my target audience in ways such as what they look for most in a film trailer and how often they watch films. I will use both open and close ended questions to both quantitative and qualitative data to get a variety and useful range of data to help me improve my text.

Questionnaire

What would you say your favourite genre of film is? (Tick)

Horror []
Romance []
Comedy []
Action []
Adventure []
Historical []
Musical []
Science fiction []
Western []
Other please state

…………………….

How often do you go to the cinema?

Never []
Occasionally []
Quite often []
All of the time []

What attracts you most to a film?

Actors/actresses []
Director []
Storyline []
Aesthetics of the film []
Genre of film []

What media would you say attracts you most to go and see a film

Film Trailer []
Posters/Billboards []
Interviews with actors []
Word of mouth []

What is your favourite film trailer and why?

……………………………………………………



Results of audience questionnaire: based on mean average
What would you say your favourite genre of film is? Comedy/ Horror
How often do you go to the cinema? Quiet Often
What attracts you most to a film? Storyline
What media would you say attracts you most to go and see a film? Film trailer

However these results may be bias as i conducted my research around my college which consists of students aged 16-19 which is not ecologically valid and does not represent the rest ofthe population